Iwata talks Animal Crossing: New Leaf sales, demographics, and more with Nikkei

10 years ago 15 Comments


Mr. Iwata recently had a chat with Nikkei in Japan about a variety of topics including Animal Crossing. Read all about it below:

What’s probably most interesting is that females aged 19-24 are actually the highest age group according to Club Nintendo and 56% of purchasers with a 3DS hardware purchase are female. These numbers quite frankly leave Iwata dumbfounded.

Why did New Leaf sell to women so well this time around? Iwata thinks it’s because of smart phones. Remember the Animal Crossing Nintendo Direct? It’s received 1.6 million views on YouTube and over half of those have come from smart phones. Not to mention, the screenshot feature enables easy sharing to social media sites like Twitter.


He’s also surprised by New Leaf’s massive digital download sales with over 500,000 copies sold so far at full retail price. As we previously reported, New Leaf has passed 2 million retail sales in Japan in addition to these digital downloads. That’s already double the sales of City Folk in Japan.

Check back tomorrow for another post discussing Iwata’s comments on City Folk and more.

(via Nikkei, translated by StreetsAhead)

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